Travel, Hospitality and Entertainment


"Chadwick Martin Bailey brings a fresh 'right-brained' approach to problem solving that makes their research designs work harder against the practical realities of the market place."

- Hilton Hotels

 


Judy Melanson,
VP & Practice Leader

 

As Vice President and Travel, Hospitality and Entertainment Practice Leader at Chadwick Martin Bailey, Judy Melanson delivers on all aspects of client relationships. Her focus on the use of market information to drive strategy has made her a strategic resource for leading organizations, such as Hilton Hotels, Harrah's Entertainment, Avis/Budget, and Embassy Suites.

Judy and her team also recently completed a study to determine the financial value of advocacy  in the Travel and Hospitality Industry. The findings reveal that billions of leisure dollars are driven largely
by word of mouth.  Contacts us to learn more.


Types of Assignments

  • Market Evaluation and Segmentation
  • Brand Development and Management
  • Product and Service management
  • Strategic Positioning
  • Brand Tracking
  • Advertising Effectiveness
  • Brand Extension
  • Customer Value Delivery
  • Concept Testing


Clients and Case Studies

Click here to see our travel and hospitality clients or contact us for case studies that show how we have helped our clients refine and grow their businesses.


Recent Articles and News

 

Embassy Suites Kid's Eye View:  We partnered with Embassy Suites to help them guide kids kids to the best activities on vacation in top markets.  Learn more here.

Hotels Magazine Features CMB's Word-of-Mouth Advocacy Report:  Download the article here.

1 to 1 Magazine: How to Track and Disarm Corporate Assasins: Judy Melanson is quoted regarding her advocacy research in the travel and hospitality sector. Click here for the article.

Scott Deaver, Executive Vice President of Avis, on why he picked Chadwick Martin Bailey: Read the CRM Magazine article by clicking here.

Nation's Restaurant News discusses the power of advocacy: VP Judy Melanson discussesthe findings CMB's study quantifying the Financial Value of Advocacy. Click here to read the article.