Chadwick Martin Bailey Acquires Sage Research

Acquisition Adds IT and Telecom Industry Experience to Market Research Firm

Boston, Mass., January 5, 2006 - The Boston-based market research firm of Chadwick Martin Bailey (CMB), today announced it has acquired Sage Research, a full-service market research and consulting firm providing global demand-side research to technology product and service providers. Sage Research will be integrated into CMB as a new Technology group to extend the breadth of CMBs established technology practice with deep knowledge if IT and telecommunications markets. The move also complements CMBs wide-ranging market research and consultancy services in the travel & hospitality, retail, advertising and financial services industries.

The consistent feedback we receive from our clients is that our research, counsel and insight is more useful than that which can be found elsewhere, said Anne Bailey Berman, CMB president and co-founder. The integration of Sage Research and its strong, focused industry knowledge and experience, coupled with the advanced market science tools and techniques from CMB, will only add to the value and impact of our offerings.

This strategic acquisition is a key component of CMBs plans for continued sustainable growth and is the first of several growth initiatives the firm plans to make in the near term. By building-out its portfolio, Chadwick Martin Bailey will be better able to provide leading brands access to the most dynamic multi-channel market research services and solutions available today.

Were thrilled about joining this outstanding organization, said Kathryn Korostoff, president of Sage Research. The symbiotic nature of Sage Research and CMB lends itself to this natural pairing. Chadwick Martin Bailey embraces our vision as well as our dedication to client satisfaction, our people, and service excellence. By joining the CMB team, Sage Research will not only have access to greater resources, but we will be able to provide a more comprehensive suite of research approaches to our global clientele.

Since its formation in 1993, Sage Research has established a global reputation for developing innovative market research methods that offer its clients the competitive advantages of insight into customer attitudes, perceptions and behaviors. Sage Researchs clients include Apple, BT Infonet, Cisco Systems, Hewlett-Packard, and Sprint among others.

About Chadwick Martin Bailey

Founded in 1984 by John Martin and Anne Bailey Berman, Chadwick Martin Bailey conducts market research for some of the worlds largest companies in more than 30 countries. With corporate offices in Boston, Massachusetts, Chadwick Martin Baileys team-based approach ensures that it applies the right combination of people and expertise to each business challenge or opportunity it faces. Whether it be marketing ROI, product development, or enhanced customer satisfaction, all of Chadwick Martin Bailey's custom research approaches have a singular focus: to bring clarity to what clients can do to get, keep, and grow customers. For more information please visit www.ChadwickMartinBailey.com.

About Sage Research

Founded in 1993, Sage Research is a full-service market research and consulting firm providing global demand-side research to technology product and service providers. With corporate offices in Framingham, Massachusetts, Sages mission is to provide its clients with the critical information and analysis they need to make informed decisions. Sage Research is guided by the principle that demand-side market research provides clients with a competitive advantage by providing current knowledge of customer attitudes, perceptions and behaviors.

In today's environment, where decisions need to be made at "Internet speed," Sage is proud to be an innovator in market research methods that give clients information quickly without sacrificing the quality of the results.