Retail & Consumer Goods


"They proved to me what I had always thought: a successful consultant is one who takes the time to understand what is unique about its client and avoids cookie-cutter solutions."

- Bose


   

 Brant Cruz,
VP & Practice Leader

Our retail, ecommerce and consumer good practice assists prominent companies with the increase of marketing effectiveness and efficiency, and serves as a driving force behind their efforts to develop the most profitable products needed to drive loyalty through unique and valuable customer experiences.

Led by VP Brant Cruz, we have consistently used market science to identify the best opportunities for growth with clients such as eBay, The Home Depot, and Nordstrom, helping them maintain leadership positions in the marketplace.


Types of Assignments

  • Market Evaluation and Segmentation
  • Brand Development and Management
  • Product and Service Management
  • Strategic Positioning
  • Brand Tracking
  • Advertising Effectiveness
  • Brand Extension
  • Customer Value Delivery
  • Concept Testing


Clients and Case Studies

Click here to see our retail and consumer goods clients or contact us for case studies that show how we have helped our clients refine and grow their businesses.


Recent Conference Presentations

The Conference on Marketing - In February 2008 CMB presented with our client from eBay about using segmentation how we worked together to create an international segmentation scheme utilizing a combination of behavioral data and survey research.  Contact us for more information on the presentation.