We combine our experience and knowledge of a wide range of online and offline techniques to determine the best approach for your situation.  Whether we use a combination of methdologies or simply focus groups or in-depth or executive interviews, our team will get you the answers you need.

Online techniques:
          - Bulletin Boards  (more detail below)
          - Focus Groups
          - Projective Games/ mind mapping
          - Sorting Exercises
          - Usability Testing (more detail below)

In-person or telephone techniques: 
          - Focus Groups 
          - In-depth Interviews 
          - Executive Interviews  
          - Ethnography  (more detail below)
          - Usability Testing  (more detail below)
          - Dyads and Triads  (more detail below)
          - Shopalongs 
          - Employee Discussion Groups  (more detail below)
          - Intercept Interviews 
          - Primary Competitive Information

Online Bulletin Boards: Much like focus groups, online bulletin boards allow participants to view video or images and interact with one another. Especially useful in business-to-business settings, these sessions allow people to thoughtfully participate on their own time over multiple days. In addition, recruiting, monitoring and executing the sessions are easier because no central location is needed. The end result is extremely rich information at a lower cost, faster.

Usability Testing: Usability testing allows you to include the voice of the customer in the functional development and refinement of products. We observe how people are using products to execute specific tasks and where problems arise, enabling critical improvements to be uncovered and made before launch, rather than adding development costs down the road.

Ethnography: This technique allows you to watch and explore people in their own environment - at home, in stores, at the office - considering, buying and using your products and services. Whether an ethnographer is following the subject around, or self-ethnography is used, the findings can generate cultural, emotional, lifestyle and psychographic profiles of your target market.

Triads and Dyads: Triads and Dyads are an adaptation of IDIs and focus groups that include two or three people who represent members of the same peer group, family or business.

Employee discussion groups: The groups are useful both before and as follow-up to full quantitative exercises aimed at improving employee effectiveness and efficiency. As a starting point they help to elicit input into what current "people and process" systems exist and how work is currently done, as well as to clarify and provide the appropriate terminology. After the analysis of in-depth data, structured group gatherings can be used to disseminate information, examine root causes, and begin the action planning for improvements.