Chadwick Martin Baileys Qualitative Research Practice leverages our quantitative and industry-specific experience to translate your business challenges into effective research designs. Using a variety of techniques, we probe deeply into the way people feel, think and act to determine how you can influence their decision-making process and grow your business.

Experienced Team

We know that moderators and interviewers can truly make or break the project, so we have developed a team with extensive experience across a wide range of industries, techniques and target markets.

• Industries: Financial services and insurance, travel and hospitality, retail and consumer goods, technology and telecommunications, healthcare, brand and advertising
  
• Audiences: C-level executives, consumers, business travelers, IT decision makers, doctors and nurses (multiple specialties), business buyers, teens, tweens, children, seniors, employees

More Useful Insights

Whether qualitative projects stand alone - or they are integrated with quantitative research - we work closely with you to develop a research plan that is based on how you are going to use the findings. Our focus is on uncovering new insights about how people evaluate, choose and use your products and services, soyou can:

• Develop new products and services
• Improve customer experiences
• Develop and manage brands
• Create and choose the most effective advertisingand marketing executions
• Increase employee efficiency, loyalty and effectiveness

Clear Reporting

Most qualitative researchers do a good job planning and leading discussions. That is only half of the battle. We take report writing very seriously to provide findings that can be used to guide decisions at all levels of your organization.

Our team provides topline executive summaries and full reports in business language that end users will understand, with clear action steps and recommendations that make the research more than just interesting, it is also useful.

Tools and Techniques

We combine our experience and knowledge of a wide range of online and offline qualitative methods with the latest projective techniques and technologies. Based on the sensitivity of the topic or target audience, the potential benefits of group interaction, budget/timeframe requirements, and the decisions you need to make, we work with you to determine the best approach for your situation.

Online:	In-person or telephone:
Bulletin Boards Focus Groups Projective Games/ mind mapping Sorting Exercises Usability Testing	Focus Groups In-depth Interviews Executive Interviews Usability Testing Dyads and Triads Ethnography Shopalongs Employee Discussion Groups Intercept Interviews Primary Competitive Information

For more information, contact us at info@cmbinfo.com.