You've spent large sums of money to get your brand or product into peoples living rooms, trade magazines, mailboxes, and more. With the media landscape becoming more cluttered and difficult to control (due to DVRs, blogs, spam blockers, etc.), how do you know if it's all worth it?

Using old advertising effectiveness standards and norms won't tell you the whole story.  We determine the combined impact of your specific initiatives on immediate sales, and intermediate behaviors that you know lead to sales, and word-of-mouth advocacy. We then determine which messages are getting your brand value across, if the actual experience lives up to the promise, and what specific actions you can take to increase peoples connections with your brand.

The world is changing. Your advertising effectiveness research should change with it.

Read how we help agencies and their clients get the whole story on the success of their initiatives or download this PDF on our approach to Marketing & Advertising Effectiveness.