Chadwick Martin Bailey Names Jessica Templin
New Director of Qualitative Research

Boston, Mass., March 06, 2006 –The Boston-based market research firm of Chadwick Martin Bailey (CMB), today announced that Jessica Templin has joined the Company as its Director of Qualitative Research. Templin, who recently served as a market research director at Thomson Marketing Resources, will focus her new role on growing CMB’s qualitative research portfolio which includes high level and consumer one-on-one interviews, in-person and online focus groups, online bulletin boards and usability testing.

 

“We’re thrilled to bring Jessica on board with her distinctive mix of skills from her market research experience,” said TJ Andre, COO of CMB. “The last year has been one of tremendous growth for us as a company with the acquisition of Sage Research and the launch of our new Workforce Performance Unit. Jessica’s leadership ability and customer-focused research experience will help drive the further development and management of our qualitative research services.”

 

“I am very excited to join the CMB team and to work with a firm that continues to be among the marketing research industry leaders, by helping customers solve demanding business problems and uncover new opportunities,” said Templin. “I look forward to working with this talented group, and contributing to CMB’s qualitative research portfolio to help drive the Company’s growth.”

 

Jessica will work in partnership with CMB’s sector-focused practices in the travel and hospitality, retail, advertising and financial services industries, as well as CMB’s recently acquired technology practice (formerly Sage Research). Current CMB clients include eBay, Hilton, The Home Depot, The Hartford, Avaya, Jack Daniel’s, and JP Morgan Chase. Ms. Templin received her Masters of Management in Hospitality from Cornell University.

Jessica can be reached at JTemplin@cmbinfo.com  or (617) 350-8922.