Traditional advertising channels are not as effective as they used to be. Now marketers must find new avenues for their messages. One popular option is creating or sponsoring events that showcase your brand or products through sight, sound, and experience.

As you compare traditional ROMI against these new channels, you must demonstrate both the dollar and non-dollar value of specific initiatives and prioritize improvements for the future.

So, how do you calculate an ROI? By quantifying the combined impact on immediate sales, intermediate behaviors that you know lead to sales (like actively seeking more information), and word-of-mouth advocacy. Whether its a sales event, a mobile experience, or an ongoing sponsorship, we can demonstrate how you are impacting peoples perceptions and behaviors, resulting in a near, medium and long-term return.

Click here for 5 Tips to More Effective Event and Sponsorship Measurement or download this PDF for more information on our general approach to Event Marketing Effectiveness.