Christopher Neal named Technology Practice Leader


March 31, 2008 - Christopher Neal has been named the Practice Leader for Chadwick Martin Bailey's Technology Practice, previously known as Sage Research, the technology research company acquired by CMB in 2003.

"I am thrilled that Chris has accepted the challenge,"said President and CEO Anne Bailey Berman. "He is well respected by his clients, and in this role, he will be able to have even broader impact through his leadership of the entire Practice. I am confident he will have much success in his expanded role."

CMB's Technology Practice, focuses on IT, telecom and consumer technology, serving clients such as Apple, Cisco Systems,EMC, Hewlett Packard, Bose, Seagate, and Oracle. Mr. Neal has had direct responsibility for projects that have enabled clients to develop new products, more effectively target and sell, and link customer experiences with brand and revenue generating behaviors.

"While I enjoy the daily challenges of project management,I am eager to take on new responsibilities," said Mr. Neal."I am looking forward to growing the practice while continuing to deliver quality research and decision support in the IT, telecom and consumer space."

Chadwick Martin Bailey is a global market research and consulting firm that helps companies make better business decisions. With clients in retail, travel / hospitality, IT / telecom / consumer technology, insurance and financial services, CMB delivers expertise on brand management, segmentation, customer value delivery, advertising and event effectiveness, market segmentation and employee value delivery. For more information visit our Media Center.